You publish, you wait… and nothing happens. Or worse: an offer at -60% that makes you want to delete everything. Here’s how to set a fair price that triggers a buy without underselling.

Start with the real pain: “Why won’t anyone buy even though my item is perfect?”

I asked myself this when I posted my first Vinted closet. I had a nearly new Levi’s jean listed at €45. Zero likes in ten days. I dropped to €39, then €35. At €29 it sold within an hour… and I felt like I’d been ripped off. If that happens to you, breathe: it’s not your item, it’s the pricing method.

The good news? Setting the right price isn’t a gift, it’s a system. When I started treating it like a small marketplace—comparables, seasonality, perceived value, algorithm signals—my sales took off. And with worn photos created in 2 minutes via VintyLook, I could aim higher without scaring buyers away.

Ready to stop roulette pricing and put a price that holds? Let’s go.

Understanding the pricing psychology on Vinted (and why an extra €5 blocks everything)

Buyers on Vinted compare in about 3 seconds: photo, brand, condition, and price relative to other visible listings. If your price looks "off market" or your presentation doesn’t help buyers imagine wearing the item, the algorithm buries you and buyers move on.

I’ve seen it dozens of times: an item priced right but without a worn photo struggles to convert. Conversely, a well-presented listing—clear title, precise details, realistic worn photo via VintyLook—can sustain a 10–20% higher price. Why? Because people buy projection, not just an object.

Bottom line: the "right price" is a duo of price + presentation. You can optimize price as much as you want, but if presentation is weak you’ll undersell. Conversely, premium presentation gives you pricing power.

A complete method to set the right price: from estimate to dynamic adjustments

Step 1 — Study recent comparables on Vinted, eBay (sold listings) and Depop

I always start with a market scan. Search your brand, model, size and condition. On eBay, filter by “Sold” to see real paid prices. On Vinted, look at similar listings with many favorites and those that sell fast (you can spot active sellers’ histories and follow keywords).

Record three reference points: low end (pieces that sell fast), median (most frequent price), high end (rare pieces, top condition, pro presentation). It takes about 5 minutes per item but can save you €20 per sale.

Pro tip: I use a simple Google Sheet to log 5–10 comparables with price, condition, listing date and photo quality. In two weeks you spot the real levels.

Step 2 — Position by condition and rarity (the 60/80/95 rule)

• "Good" condition (minor visible flaws) → aim 60–70% of retail.
• "Very good" condition → 70–85% of retail.
• "New with tags" → 85–95% of retail (only if presentation is premium and demand exists).

I remember a Sandro jacket I underpriced at 50% of retail out of fear it wouldn’t sell. Bad move. With a worn photo via VintyLook and a strong description, I relisted it at 80% of retail… sold in 48h.

Step 3 — The smart range (high anchor + target price)

• High anchor (A) = price you’re willing to receive offers at.
• Target price (C) = amount you actually want to pocket.
• Floor (P) = below this you refuse.

Simple formula: list A = C + 10–15% to leave room for negotiation. Define P = C - 10%. Write these three numbers down — they avoid emotional decisions at 11pm when an offer appears.

Step 4 — Dynamic adjustments according to market signals

• Lots of views, few favorites → price or photos issue. Try a VintyLook worn photo and keep the price.
• Lots of favorites, no offers → slight 5% drop or add a bundle deal.
• Zero views → rewrite the title with searched keywords (brand + model + color + material), relist at an active hour (6–10pm) and boost the thumbnail.

You get the idea: weekly micro-adjustments > impulsive big cuts.

How photo presentation directly affects your price (and why I use VintyLook)

I measured it in my closet: the same dress at €29, hung on a hanger = 2 favorites in 24h. Same dress, AI-generated worn photo, consistent lighting, model matched to the cut = 11 favorites, offer at €27 the next day.

Why does it work? Perceived value rises when buyers can picture themselves in the item. And if you don’t want to take photos (or the item isn’t your size), VintyLook does the job in 1–2 minutes: paste the Vinted link, the tool detects the piece, generates a realistic worn photo and you download it. It’s fully automated and you can even customize the model with a subscription (pose, gender, background, body type).

In short, better photos = ability to ask for a bolder price, without seeming greedy. And if you keep the same price, sale speed increases. Win-win.

Pro tip: keep your first image as a clear packshot, and put the worn photo as 2nd or 3rd. Many buyers click because the thumbnail is readable, then project with the worn image.

Pricing mistakes that cost me sales (and how you’ll avoid them)

• Overpricing because you "paid a lot originally": buyers don’t care. Only current value + demand matters.
• Cutting too quickly: I once chopped -30% after 48h… only to see a sale happen 30 minutes later at the old price I’d forgotten to update on another platform. Strategic patience > panic.
• Ignoring seasonality: selling a coat in June is possible, but the price premium is in November. Plan accordingly.
• Bad psychological thresholds: €40 and €39 don’t feel the same. Always test 29/39/49 instead of 30/40/50.
• Not replying quickly to offers: speed signals seriousness and converts better to target price.

Simple math for the right price (no headache)

• Retail price (public) = R
• Condition depreciation = D (e.g. 30% for very good condition → multiply by 0.70)
• Brand/demand adjustment = M (e.g. +10% for highly sought Sézane, -10% for low-demand brand)
• Presentation premium (worn photo, premium description) = Pp (0 to +15%)

Target price C ≈ R × (1 - D) × (1 ± M) × (1 + Pp)

Then list A = C × 1.1–1.15.

Real example: altered Sézane dress, R = €110. D = 30%, M = +10%, Pp = +10% (VintyLook photos + measurements). C ≈ 110 × 0.70 × 1.10 × 1.10 = €93.17. List A ≈ €103 and aim for €93 net. On Vinted the buyer pays protection and shipping fees, so you receive the listed price (unless you offer shipping yourself).

Titles and descriptions that support your price (Vinted SEO)

Think of Vinted as a mini search engine. Your title must contain brand + model + material + color + cut + size.

• Example title: “Sézane silk midi dress in green, wrap cut, Size 38 — Excellent condition”
• Description: add measurements (shoulders, bust, length), composition, flaws, context (“worn twice, bought in 2023”), care instructions.

And above all, add a worn photo with VintyLook to make your price credible. If you don’t, someone else will — and they might double you.

Quick tutorial: boost perceived value with VintyLook in 4 steps

1. Copy your Vinted listing link.
2. Paste it into VintyLook. The AI automatically detects the item.
3. Wait 1–2 minutes: the realistic worn photo is generated (you can customize with a subscription: pose, gender, background, body type).
4. Download the photo and add it to your listing as the 2nd or 3rd image.

Result: more visibility, more favorites, and better acceptance of ambitious prices.

Quick pricing: 10 credits = €3.49 (great to test), 25 credits = €6.99, subscription €11.99/month up to 40 generations with advanced options.

14-day adjustment strategy: my step-by-step playbook

Day 0 — Premium listing

• Listed price = A (high anchor).
• Optimized title + detailed description + measurements + flaws.
• Clear packshot + VintyLook worn photo.
• Publish between 6–10pm.

Day 3 — Read the signals

• < 20 views: relist with slight title variation (add material/color), boost thumbnail (image 1).
• 20–50 views, 0 favorites: keep price, improve 2nd/3rd photos, add keywords in description.
• 50+ views, 1–3 favorites: send a short message like “Available and price negotiable within reason 🙂” to your favs.

Day 7 — Micro-optimization

• If offers are too low (< P): politely refuse + propose a bundle with 10–15% off.
• If no offers: discreet 5% drop or offer free shipping for 48h (if margin allows).

Day 10 — Showcase effect

• Put the worn photo as image 1 for 24h if it attracts more attention.
• Add a short video (10–15s) if possible: movement + details.

Day 14 — Decision

• If near C: accept or negotiate for +€2–3.
• Otherwise, switch to bundle strategy (2 for -10%, 3 for -20%) or seasonally pause the listing until peak season.

Practical table: price thresholds and recommended listed prices

Tip: avoid €99 if the market is ready for €109. Premium buyers filter above €100 — that can give you more visibility.

Negotiation scripts to keep value (ready-to-use)

• Too low offer (50%): “Thanks for the offer! I’ve priced this below comparables and the item is in excellent condition. I can make a concession to X € for a quick purchase 🙂”
• Hesitant buyer: “I can add worn photos (already available) and exact measurements if needed. This item usually sells fast at this price. Let me know?”
• Bundle: “If you take the dress + blazer, I’ll give you 15% off and free shipping. Deal?”

The goal: stay firm on value without shutting the door.

Fees, shipping and margin: what changes (or not) for your price

• On Vinted France, you receive the listed amount if the buyer pays shipping and protection. If you offer shipping, include it in A.
• Packaging: count €0.50–€1.50 depending on size (box, tape, tissue paper).
• Time: set a symbolic “time cost” (e.g. €1 per shipment) so you don’t undervalue small sales.

Personally, I no longer list items under €8 unless in a bundle: time/logistics eat the margin.

When (and how) to aim higher than the market

• Sought-after piece (capsule, collab) + rare size.
• NWT (new with tags) + receipt.
• Premium presentation (worn photo + measurements + video).

In these cases, don’t hesitate to list A = median + 15–25%. You’ll filter out some buyers… but attract the right ones.

Mini checklist before publishing (print it if you need ✂️)

• Vinted SEO-friendly title (brand+model+material+color+size).
• 1 clear packshot + 1 VintyLook worn photo.
• Measurements + listed flaws.
• A, C and P defined and noted.
• Negotiation message template ready.

If all green, publish.

References and tools to estimate price

• Vinted — The playground: watch trends, likes, sell-through speed.
• eBay - Sold listings — Shows real paid prices.
• Depop — Useful for trendy and Y2K brands.
• Google Trends — Check seasonality for keywords (e.g. “women’s puffer jacket”).
• Lyst Index — Brands/products most searched each quarter.
• PhotoRoom — Quick background removal (complements VintyLook).
• VintyLook — Generates realistic worn photos from your Vinted listing link, fully automated.

Quick compare of photo solutions to support a bolder price

In practice I use PhotoRoom for the packshot and VintyLook for worn photos. Combo that lets me hold my prices.

Case study: going from €18 to €27 without losing speed

Item: Zara pleated skirt, very good condition.

• Before: €18, hanger photo, vague title. 6 days, 1 favorite, no offers.
• After: SEO title + measurements, VintyLook worn photo, A = €29, C = €27.
• Result: 3 offers in 48h, sold for €27 to a buyer reassured by the worn photo + measurements.

Moral: perceived value pays for the time invested (10 min), and you can stop underselling.

Why some items won’t sell at a “good price” (and that’s okay)

• Massive oversupply (past-season fast fashion) → fierce competition.
• Irreparable visible flaw.
• Little-known brand outside of bundles.

In those cases, realistic objective: speed > margin, or smart bundling (2 for -20%). Don’t waste 3 weeks chasing €3.

What to never do (seriously never)

• Copy/paste generic descriptions without measurements.
• Hide a flaw (you lose the sale and trust).
• Accept the first very low offer “to get rid of it”.
• Keep cutting price every two days (distress signal).
• Forget worn photos when fit is key (dress, coat, jeans) — use VintyLook 😉

Final word: the right price is a choice, not a lottery

When I stopped improvising and systematized: comparables, A/C/P range, premium presentation (including VintyLook worn photos), my sales became predictable. You don’t need to be a pro seller; you need a process.

So, shall we start? Open three old listings, apply the method, add a worn photo, and watch the difference this week.

FAQ — Setting the right price on Vinted without underselling

How do I know if my price is too high or too low in 48h?

Look at the views/favorites/offers trio. Few views = visibility problem (title/time/photo). Views OK but few favorites = price/presentation to revisit (add a VintyLook worn photo, specify measurements). High favorites but no offers = soft 5% drop or bundle proposal.

Should I always accept offers?

No. Define A/C/P in advance. Politely refuse, explain the value (condition, rarity, worn photo, measurements) and offer a limited gesture or a bundle.

How long to wait before cutting the price?

Give yourself 7 days with micro-optimizations (photos, title, messages to favs) before a first 5% drop. Below that, stop cutting and re-evaluate: season, demand, comparables.

Is free shipping worth it?

Yes if your margin allows: the psychological effect is strong. Test 48h “Free ship” on the weekend. Otherwise keep the price and rely on the worn photo + description.

How important are worn photos?

Huge for anything with a fit. They often allow +10–20% price or a faster sale. If you don’t want/can’t model, VintyLook saves time with a realistic result.

What about items that really won’t sell?

Switch to bundles, seasonally relist, or accept speed over margin. You can also run a short multi-item promo.

How to handle luxury pieces?

Require receipt, immaculate condition, zero tolerance for flaws. Position at 70–85% of retail depending on demand, and invest in premium presentation (photos + video + worn photo). Expert buyers pay for trust.

Why don’t round prices work?

Psychological thresholds exist. €49 feels better than €50, and €109 can outperform €99 in a premium segment. Test both.